My name is Shannon Heupel (pronounced Hoy-pull)
I’m married to an amazing, supportive husband named Jamie and we’ve been blessed with two beautiful children, Tyler and Katelyn. Tyler is a freshman in college and a Military Police officer in the Army Reserves. Our daughter, Katelyn, is a junior in high school and plans to follow in mom’s footsteps and pursue baking. Her goal is to go to the French Pastry School in Chicago, IL. Our small humble shop is family run out of our home near beautiful Green Bay, Wisconsin.
I got started with stencils after years of decorating cookies. I made a stencil for a set I was working on and immediately received requests to sell. A demand that I didn’t know was out there became very evident to me. On November 1, 2013 I launched my Etsy shop. My small shop quickly grew with not only stencils but gifts for the cookie decorator in mind. It quickly turned into a full time job, designing, filling orders, marketing, responding to emails and even traveling to teach classes. My husband just finished up remodeling our work space to make it more efficient. Whether it’s filling orders, cutting stencils or just going through inventory, everyone in the family has a role.
Since I started as a cookie decorator, these stencils were designed with cookies in mind. Though my customers have used them on cakes, walls, fabric, plates, and glass; the possibilities are endless. We spent months researching to find the right supplier and I’m happy to say we were able to find a clear, 7 mil FDA approved plastic for Food Contact, without giving up the durability of the product. This allows our stencils to work great not only with an air brush, but also for royal icing stenciling as well.
We are so VERY thankful that this business has been blessed so richly, and we’re thankful for every customer who sends a little business our way. None of this would have happened without you, our faithful customers.
Thank you for taking a moment to learn about me. Should you have questions, please don’t hesitate to contact me at Shannon@