The Time Has Come…

Never in my wildest dreams did I ever imagine that Artfully Designed Creations would be what it is today. I’m beyond grateful for the blessings this business has given me. Teaching classes throughout the country, making so many new cookie friends, and witnessing people conquer their fears of airbrushing are just a few of the many reasons I love ADC. But the time has come for some changes…

 

In November 2017 our family opened an edible cookie dough shop in Green Bay, Wisconsin. The goal was for me to help out part-time while we got things going. As time went on and we grew bigger, I’ve had to focus more of my time in our family business and I’ve not been able to give the attention ADC deserves. It’s been an exhausting 18 months trying to run two businesses. It was clear I had to make a decision because not only was ADC suffering, but my health was also suffering in major ways.

 

I love the company I built. I love seeing people use our stencils, teaching classes and watching cookie decorators become confident with airbrushing. Working with Paasche to make an American made airbrush has been one of the highlights of my company journey. To see our products in shops across the country has been exciting and humbling… But I also love working with my daughter (who’s also my business partner) in The Dough Shoppe. We built our business together around making an impact in our community by supporting non-profits and paying it forward.

 

Over the years I’ve had multiple opportunities to sell ADC, but it was never someone I could see keeping the vision I had for the company I built and loved. Earlier this year God presented an opportunity for me to sell ADC to someone in the cookie community that would give me the peace of mind knowing that it’s going to be in some fantastic hands. Going forward, nothing will negatively impact our retail or wholesale customers. ADC will simply have a new owner who will work to promote and grow the business through a larger social media presence, offering more products, and by continuing to work with Paasche to offer more airbrush choices.

 

On Monday, 4/8/2019, the website will be shut down as we move ADC across the country to Texas, to the home of Bee’s Baked Art, proudly owned by Jennifer Harris. The site will re-open again on 4/18. Look for new products (including the best-selling scrapers we had at CookieCon), a new airbrush troubleshooting video and so much more. Jennifer is excited about this new expansion and I’m confident that she will be a great asset to ADC.

 

You can still contact me at shannon@artfullydesignedcreations.com. Everything will be staying the same with ADC, including wholesale pricing, designers, and the same quality you expect from ADC. I will be assisting Jennifer in the months to come to help the transition be a smooth one for her and our customers. I’m excited to be handing over the wheel to someone who is willing and able to give the business the attention it deserves. It’s been a great ride and rest assured, you’ll still see me around.

With cookie love,
Shannon

 

6 Comments

  1. Congratulations Shannon! I am so happy you found someone to bring ADC forward while you focus on The Dough Shoppe with Caitlyn. Wishing you all the best in the coming months!

    Reply
  2. Congratulations! Enjoy and thank you.

    Reply
  3. Congrats Shannon! Wishing you only the best, but Jennifer is the perfect person!

    Reply
  4. LOVE THIS…. ON SO MANY LEVELS! So happy for Jennifer and the amazing levels she will take ADC to and beyond thrilled you’ve found an avenue where you and your family can grow what you’ve started TOGETHER as business and make so many new dreams come true… I think THATS what this industry affords us all – the opportunity to grow as much, as big and as far as we can dream… NOTHING is unreachable! Xoxo

    Reply
  5. Congratulations on a job well done. So glad that you have been a success. Looking forward to seeing The Dough Shoppes continued success❤️

    Reply
  6. Congratulations!

    Reply

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